Next level in-store activation


This Showcase was for the launch of the S10 within Vietnam’s flagship store in Saigon. The theme was based around one of our audiences key passion points; sport and health. We created a 4 week in-store activation experience where we took all visitors; ‘to the next level’ in health and wellbeing from yoga to in-game experience with a real life Porsche rally car. We liked the quote from our client, ‘they presented next level thinking when it came to bringing this in-store experience to life’


Creative Director, concept creator.


Samsung S10