Technical Creative Prototyping

‘Energy you could bottle’ Music player bottle caps.

Some very early concepts for Calloway Golf, both these ideas we involved the tech team early on to see if viable -speak to the right geek, and yes anything is possible

Description

It’s all very well and good coming up with great ideas but in this day an age with the ever changing landscape within digital, you need a team who can bring those great ideas to life. Here are a small selection of prototypes, i developed. Much of this work was pitch winning, and the pattern of responses after we won those pitches were very familiar: ‘You truly opened up our eyes on where we could take our brands as an experience, we could never have ever thought was possible’ My response to the client and the team is; ‘Nothing is impossible’ Saatchi and Saatchi would agree me thinks.

Role

Creative tech director

Type

Technical, creative, prototype.