Calloway Golf #AngryBalls

And the social chatter started Kings of distance hashtag had a reach on Twitter of 18.8 million and the #AngryBall hashtags received 1 million impressions over 2 days

Combined, the hashtags received a total 3,656 mentions from 1,299 users

During the same period there were 1.9 million impressions of ‘Callaway’ AND ‘golf” together on Twitter from 2,018 mentions, by 419 users

Description

How can we show off Callaway’s new range of big-hitter drivers ie: THE ‘Big Bertha’ to a much more wider younger audience beyond our standard audience. Also through the power of social how can we also change people’s perception of a tired dusty old fashion image?