Calloway Golf #AngryBalls

How can we show off Callaway’s new range of big-hitter drivers ie: THE ‘Big Bertha’ to a much more wider younger audience beyond our standard audience. Also through the power of social how can we also change people’s perception of a tired dusty old fashion image?

And the social chatter started Kings of distance hashtag had a reach on Twitter of 18.8 million and the #AngryBall hashtags received 1 million impressions over 2 days

Combined, the hashtags received a total 3,656 mentions from 1,299 users

During the same period there were 1.9 million impressions of ‘Callaway’ AND ‘golf” together on Twitter from 2,018 mentions, by 419 users