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Simple idea for Land Rover that won silver at Campaign press and gold at Eurobest

True Ben Sherman two tone of voice, taps into their unique history. Art direction also showcased Skinhead braces styley.

Ice maiden- all shot in camera

Print ad that ONLY ran in slimmimg magazines- received a lot of PR in the UK

Chirpy chirpy cockney coming out in me gov- chimmey sweep dramatising Castrol 'safe oil for cars'

Press ads that ran in European fashion mags- for once a campaign that didn’t show chisel jawed Frenchmen with shavers- this print campaign really stood out in a a very cluttered market, hat tip to the client.

Developed the audience insight and the 'C' icon that went on all UK Ribena's new packaging in 2001

'Rich in Vitamins, rich in memories'campaign based on a product truth that every kid in the UK drank Ribena as a kid and had very fond memories of their childhood

48 sheet poster that played with the medium and the thought 'is someone pulling your Pilsner?'

What can I say- a 48 sheet that grabs your attention.

Campaign that generated massive PR in the UK

Description

Some work I did as a young art director when all you had was a marker and a pad, they still stand the test of time as they tapped into human behaviour and they always had an idea in there, I was trained well.

Role

Creative Art Director

For

Some Old Skool

Type

hair beauty automotive FMCG pharma