Vietnamese have traditionally only use standard toothbrushes as a nation of people who are always in a very functional mindset. Once your teeth is brushed then that’s all you need to do. So how can we introduce an electric version into the market place? Through familiar images that they have seen but with an added twist and wit. This was based on research where we found that when you have healthy looking teeth you look younger. This was especially appealing for the 30+ age group we were trying to capture. This visual device was translated into animated gifs and posted onto Instagram Stories.
We took their existing app and build-in extra functionality around their 3D Mouth Map, extra sensors, voice activated for the Vietnamese market.
This concept certainly stood out from the crowd.
Creative Director, art director, writer.