Maggi Fish Sauce

6' Facebook

Art Direction was used In-store

Maggi Fish Sauce 90' digital

Interactive Website Experience Screen Shot

Redesigned site for better UX and inline with natural looking feeling as per the TV animation.

Interactive piece at launch as person walks pass, sensors are triggered and the fish follow the person walking by.

Static content

YouTube

Shopping Mall Expereince Intercative Station

Shopping Mall Product Story

Gifs and Static Facebook Stories

Social Content – location based

Static IG/FB posts

Description

Some work I was involved in from a Creative Director’s perspective, Nestle Maggi new launch of their fish sauce. I was pleased with this piece in the idea and art direction which translated from TV, digital into paid and earned media channels. A complete 360 degree marketing campaign. If you know anything about Vietnam you’ll know the Vietnamese love their food and I mean love their food!! Communities are built around food, the sharing of stories, and families still sit around the dinner table. Which is wonderful to see and hear. We played to that human interaction and it became a good way to share our story from Maggi on how they salt and barrel their black anchovies from Phu Quoc this gives its unique premium taste

Role

Creative Director, art director.

For

Nestle, Vietnam, Asia

Date

2018, Vietnam.

Type

Food, FMCG, Nestle, Maggi