An app that captures the pure passion of football fans during the Copa American Cup. You know that moment when your team scores, the rush you get? With the help of our sponsor Santander mixed in with some tech heads we’ll capture that exact moment of pure joy. All the videos are then showcased on a hub for all to see. We even gamified the whole experience where the app could measure the loudest cheer. Currently Brazil are leading.
All this fan content was regenerated and shared throughout the stadium and digital signage in branch at Santander.