PR Event 'Chime For Change'

Description

Special K partnered with Chime For Change to hightlight the plight many woman live. With their brand position of Live in Colour this idea showed that some woman who’s lives aren’t lived in colour but a world of black and white when it comes to health, justice and education. This campaign told that story through a fully connected story from digital through to PR. Some results 4 weeks later -Kellogg’s best ever Social Digital Campaign !
-          Many celebrities have joined the movement : Ellie Goulding, Salma Hayek, Tess Daly, Rachel Riley, Girls aloud, Donna Air…
-          The launch event in London with Ellie Goulding has resulted in nearly 60 articles in key national media : The Mail, The Guardian, Mirror, Express…,
that’s a potential of 70 million exposures to our campaign
-         
Twitter has confirmed #bringcolourback has been the most engaging promoted hashtag of the year, over 10 times higher than the average.  Across paid and earned media, we have delivered in the region of 145 million impressions

Role

Creative Director

For

Kelloggs CSR