How could we tell the story of Sky’s superior broadband fibre? After some thinking we got 90 Sky branded cabs, and one morning broadcasted a live Christen O’Connell Absolute Radio show in the back of a cab ALL powered with our fibre optic broadband. (We even had the band Passenger play a LIVE gig in the back) What clever bunnies not only that, live tweets and prizes were given out. You could even win a fibre cab for the whole day, just tweet #SkyFibreTaxi and tell us where you would like to go and we’ll come and pick you up.