Soho Sperm Bank Viral Film

D&AD Viral Winner


This is a viral I shot and art directed for Soho Sperm Bank – they were based in Soho London, as the name suggests. They wanted a simple film that would attract new donors. We tapped into the student community and why not, they had time on their hands and they needed extra cash.

This film is still been screened on; funnest ads from around the world – ahh a Christmas cracker.

I liked the art direction as originally it was going to be shot more fly on the wall, blue movie- but I wanted the women to be in control, so shot it very French noir, the 3rd shots created the build up, excuse the phrase. Went down well.


Concept, art director, creative director


D&AD Viral Winner