This is a viral I shot and art directed for Soho Sperm Bank – they were based in Soho London, as the name suggests. They wanted a simple film that would attract new donors. We tapped into the student community and why not, they had time on their hands and they needed extra cash.

I liked the art direction as originally it was going to be shot more fly on the wall, blue movie- but I wanted the women to be in control, so shot it very French noir.