Virtual KOL

Biggest interactions and likes, started to create intrigue with young teens.

Created Stories creating even more reach

She can travel anywhere and doesn’t need a passport

S10+ Galaxy introduced product features in a more emotional fashion. in this case Colour Point

Interaction with real human key influencers in this case @chaubui_

She discovers the hippest clubs in Saigon

Pew Pew human gamer joined into the conversation even losing to Sa_Ly while live gaming

Description

Created a first in Vietnam, where we created a virtual Instagram influencer, as a trendsetter in fashion and tech, super on point ‘non-human’ Millennials are attracted to and a great way to showcase the functionality on the Samsung S10

Role

Creative and Content Director

For

Samsung S10

Date

2019

Type

Social, digital, content creation